Client
SAP
Project
SAP SuccessFactors Brand Anthem 2025
Date/Production year
2025
Shifting the view
The way we work is changing – and reacting isn’t enough. In times of uncertainty, how can HR make confident, forward-looking decisions? SAP SuccessFactors helps close the gap between the known and the unknown, turning challenges into opportunities. Our Brand Anthem video captures this moment of transformation – from uncertainty to awakening. Watch our Brand Anthem on Vimeo
Creative Direction
Alexander Richter
Concept
Danielle Jerry
Concept
Florian Troche
Art Director
Marc Ruehl
Art Director
Jan Braun
Producer
Lena Bakonalim
Editor
Giacomo Virone
Editor
Aaron Henninger
Editor
Michael Muench
Editor
Bastian Ahrens
Editor
Frank Safran
Hi Future Business Partner
Whether you're planning a campaign, a virtual event, or need a fresh look for your brand, we are ready for you.